Tuesday, February 5, 2008

Magnetic North is not Profitable

This item caught my interest:
TOKYO (AFP) - The magical compass in the blockbuster fantasy film "The Golden Compass" has taken real shape, with a Japanese jeweller unveiling a 30-million-yen (281,400-dollar) version made of gold…
The company said it had no plans to sell the compass, which was worth 30 million yen.
Of course they’re not going to sell it! To remain faithful to the movie they’d have to sell it for about 40% of what it cost to make it (110,000 dollars).

Who’d be stupid enough to get that kind of return on an investment, other than a movie studio?

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